Mr. Leesburg is an annual Male Beauty Pageant that takes place in Downtown Leesburg, Virginia. It’s purpose is to “encourage men to be their authentic selves, support each other, contribute to a great cause, and bring awareness to the difficult topics of domestic violence and sexual assault.”

The money they raise from this event goes to aid LAWS: Domestic Violence and Sexual Assault Services. This year alone, they raised over $15,000!

For their 2nd Annual Pageant, the client wanted a refresh on their logo, and gave me the freedom to work through various ideas.

I think the most challenging aspect of this project was to focus on the “less is more” element. My initial ideas revolved around image manipulation and a collage inferred feel. Ultimately the client wanted something with less text and to hone in on more of an icon.

After a few iterations, I ended up with the final logo, which gives a quirky visual nod to the original. I’m so proud to have been a part of this worthwhile event.